FemWellth Brand Launch Campaign

FemWellth is a neurotropic wellness drink created to support women through the pre-menopausal stage—helping balance mood, energy, and hormones naturally. The brand’s mission goes beyond the product: to spark open conversations about menopause and create a space where women feel seen, supported, and empowered.

The goal was to develop a cohesive visual direction that would bring the brand’s personality to life across different platforms. The team needed a launch-ready look and feel from email campaigns to social ads that captured FemWellth’s clean, empowering, and approachable tone.

A soft yet confident brand aesthetic using calming colors, modern typography, and balanced layouts that reflect wellness and vitality. To unify the campaign, I designed a launch email announcement and social media ad that visually and emotionally connect, positioning FemWellth as both trustworthy and uplifting.

To help the team picture how the brand could come to life, I created a mock 12oz slim can using FemWellth’s colors and branding elements. The campaign pulled everything together into a clean, cohesive look that set the tone for the brand launch and its presence across digital channels.