Milwaukee Bus Rapid Transit Proposal Design and Animation

The theme “Start Ahead. Stay Ahead. Ride Tomorrow.” was brought to life visually through the proposal’s layout, composition, and readability. I led the art direction for the cover, designing it as a four-panel layout with a unique bus pass slot that slides into the seam. This interactive design was created to engage the client and make the proposal feel more relatable to its theme, emphasizing our proactive approach and commitment to the project’s success. From the initial proposal to the final interview, we enhanced the entire experience by bringing the theme to life through dynamic animations, immersing the client in the Bus Rapid Transit journey.