K.R. Mallak Salon & Spa Brand Identity Refresh & Shopify Website Design

A comprehensive brand refresh that evolved into a Shopify website and digital marketing assets, creating a cohesive online presence for a growing beauty and wellness brand.

Overview
K.R. Mallak Salon & Spa wanted to refresh its visual identity and create a more cohesive brand experience. The project began with modernizing the existing brand and evolved into designing a Shopify website and digital marketing assets that reflected the salon's updated look and feel.

The Challenge
The existing brand no longer reflected the quality of the salon and Spa or the experience it wanted customers to have. The challenge was to refresh the brand while maintaining its identity and extend that refreshed look consistently across digital touchpoints.

Design Approach
I started by evaluating the existing brand and identifying opportunities to modernize its visual identity while preserving its personality. Once the refreshed brand direction was established, I applied it consistently across the Shopify website and supporting digital marketing materials to create a cohesive customer experience.

The Solution
The refreshed brand established a cleaner, more polished visual identity that carried through every customer touchpoint. The Shopify website and digital assets were designed to feel modern, approachable, and consistent while making it easy for customers to explore the salon's services and products.

Outcome
The project resulted in a refreshed brand identity and a cohesive digital presence that gave K.R. Mallak Salon & Spa a stronger visual foundation for communicating with customers online.